Global initiative aims to support healthy agrifood systems

June 10, 2021, Rome – Peter Rabbit has partnered with the United Nations (UN), the Food and Agriculture Organization of the United Nations (FAO) and the United Nations Foundation to recruit more food heroes, such as Peter, who see the value of fruits and vegetables for a balanced diet and a healthier planet.

Peter and his friends from Sony Pictures’ PIERRE RABIN 2: THE ESCAPE are joining the awareness campaign that calls on all of us to be food heroes. This means that each of us is careful to eat as many high-fiber, locally sourced and seasonal fruits and vegetables as possible, reducing food waste and planting our own gardens, no matter how small. they.

“FAO celebrates the food heroes who are helping transform our agrifood systems and trying to ensure that everyone, everywhere, has access to enough affordable, nutritious and healthy food,” said the Director-General of FAO, QU Dongyu. “We are delighted that Peter Rabbit and Sony Pictures are helping us talk to children and families about why food heroes are respected, so they can learn to do their part and to be food heroes too. food, ”he added.

Through a public service announcement and social media posts that will be broadcast around the world in multiple languages, Peter and his friends address some of the fundamental issues in sustainable agrifood systems and ask young people and others to join them in taking action.

This is directly linked to FAO’s campaign for World Food Day 2021, which aims to encourage transformations towards more efficient, inclusive, resilient and sustainable agrifood systems that make healthy food affordable and accessible to all, and limit negative impacts on the environment and climate. A key theme is that “our actions are our future” which means that everyone has a role to play.

During the COVID-19 pandemic, we have all benefited from the efforts of those who produced, planted, harvested, fished or transported food, people hailed by FAO as food heroes.

“It is an honor that our Peter is working with the United Nations for this noble cause, which will raise awareness of some very important issues which are very dear to Peter’s heart,” said Will Gluck, writer, director and producer of PETER RABBIT 2 : THE ESCAPE. “Sustainable food is at the heart of Peter Rabbit’s stories, so we are very happy that the UN, FAO and the United Nations Foundation see Peter as a useful voice on this important issue. “

“Peter Rabbit is a fun character and loved by kids and fans around the world,” said Maher Nasser, director of outreach at the United Nations Department of Global Communications. “Peter can help the UN reach important new audiences. Her voice is a great way to talk to children and their parents about the importance of healthy eating, buying local produce and other sustainable practices that are important to their health and that of our planet. “

Peter Rabbit will do his part as a food hero, appear in an FAO World Food Day children’s activity book and more. Stay tuned!

For more advice, see FAO World Food Day site and the UN Act now! to place.

About PETER RABBITTM 2: THE FUTURE

In PETER RABBITTM 2: THE RUNAWAY, the adorable thief is back. Bea, Thomas and the Rabbits have created a makeshift family, but despite his best efforts, Peter fails to shake his mischievous reputation. Venturing out of the garden, Peter finds himself in a world where his misdeeds are appreciated, but when his family risks everything to come and look for him, Peter must determine what kind of bunny he wants to be.

Directed by Will Gluck. Written by Will Gluck and Patrick Burleigh. Based on the characters and tales of “Peter Rabbit” by Beatrix Potter. Produced by Will Gluck, Zareh Nalbandian, Catherine Bishop and Jodi Hildebrand. Executive producers are Doug Belgrad, Jonathan Hludzinski, Jason Lust, Emma Topping and Thomas Merrington. The film stars Rose Byrne, Domhnall Gleeson, David Oyelowo, Elizabeth Debicki, with Margot Robbie and James Corden as Peter Rabbit.

About the Food and Agriculture Organization of the United Nations

FAO is a specialized United Nations agency that leads international efforts to end hunger, helping governments transform agrifood systems through better production, better nutrition, a better environment and a better life – leaving no one behind. side. FAO works in more than 130 countries around the world. We believe that everyone can play a role in ending hunger.

The agrifood system covers the journey of food from farm to table – including when it is grown, caught, harvested, processed, packaged, transported, distributed, marketed, purchased, prepared, consumed and disposed of. It also encompasses the non-food products that make up our livelihoods, and all the people, activities, investments and choices that help provide us with these food and agricultural products.

About World Food Day

World Food Day is observed on October 16 of each year and marks the day the Food and Agriculture Organization of the United Nations (FAO) was founded in 1945. The 2021 campaign will raise awareness of the need for more efficient, inclusive agrifood systems , resilient and sustainable and a call to action across all sectors to contribute to the transformation needed to ensure that these systems provide enough affordable, nutritious and safe food for all.

World Food Day 2021 will be celebrated a second time during the COVID-19 pandemic, the impact of which has disrupted agrifood systems and triggered an unprecedented global economic recession resulting in dramatic loss of livelihoods and incomes and a increased food insecurity and inequalities.

About the ActNow campaign

Act now is the United Nations campaign for individual action on climate change and sustainability. The campaign is a critical part of the UN’s efforts to increase ambition and action in the face of the climate crisis and accelerate implementation of the Paris Agreement.

ActNow uses a mobile application by AWorld, and a chat bot on the website, to recommend daily actions to reduce our carbon footprint – like more sustainable travel, reduce food waste, save energy, or reuse clothes. For more information and to download the app, visit: www.un.org/actnow.

Contact

FAO Media Relations Office
(+39) 06 570 53625
[email protected]

Christophe emsden
FAO Media Relations (Rome)
(+39) 06 570 53291
[email protected]

Sony Pictures Entertainment
Cynthia balderas
Director, Corporate Communications
[email protected]

United Nations Creative Communities Outreach Initiative
Carlos Islam
Communications Officer
[email protected]