Nigel Farage proves he’s the right person at the right time for GB News
Snags on the antenna were at a minimum. Farage cut an article by journalist Tom Harwood at an anti-vaccine protest in Downing Street where a rowdy started cursing and shaking his fist. Other than that, however, the broadcast went smoothly. Not a huge surprise as much of it was Farage speaking from behind a desk.
The host was on the message throughout – that message being that vaccine passports were an infringement on freedom and Boris Johnson lacked a backbone (“The truth is what he thinks it is at this time”) .
So it was all Farage, until the end. And he was visibly in his element, speaking in a thunderous voice and enjoying every moment. Maybe that’s what will set him apart from other GB News presenters. Most of them seem embarrassed by the spectacularly flaky production values. Farage, on the other hand, enjoys the role of showman and isn’t bothered by the fact that GB News’ infrastructure looks like something out of a struggling YouTube channel.
He is also clearly looking for inspiration across the Atlantic. As Fox News stars like Sean Hannity and Tucker Carlson understand, what their audience wants is not an omnipotent, gray, neutral reporter, but good ol ‘ham. In this regard, Farage went above and beyond. One segment was, for example, titled “What the Farage?”.
He urged viewers to confront him with opposing views for a section to be titled “The Farage Barrage”. In the coming weeks, he will undoubtedly launch the “Farage Mirage” (where the good news evaporates before our eyes), the “Farage Triage” (Nigel and his friends offer medical advice) and, if there is justice in the world, Farage Among the Pigeons ”(opening sequence, Farage in Trafalgar Square feeding the pigeons).
Judging by the noise generated on Twitter, the show will boost GB News’ dire ratings (many viewers have boycotted since Harri and “knee-gate”). Yet the real takeaway was that, as it searched for a way out of its solution, GB News is now, enthusiastically and unambiguously, doing a “Fox.”