First Bank launches CR&S week in 7 countries
First Bank of Nigeria today launched the fifth edition of its Corporate Responsibility and Sustainability (CR&S) Week, as part of its continued commitment to impacting the lives of individuals in its host communities in seven countries, including Nigeria, UK, Ghana, DRC, Guinea, Sierra Leone, Senegal and Gambia.
Themed “Kindness…A Way of Life,” FirstBank said, the week-long event reflects a single-minded goal to make a difference in the world by inspiring and institutionalizing kindness.
SPARK stands for Start Performing Acts of Random Kindness and is a values-based initiative designed to raise awareness that we can choose to be kind.
FirstBank CR&S Week is a dedicated week designed to provide employees with the opportunity to dedicate their time and resources to defined causes, in line with the Bank’s CR&S strategic approach. CR&S Week will provide opportunities for employees to donate their time and resources to defined causes.
The Week’s activities are one aspect of the Bank’s Employee Giving and Volunteering Program, which was instituted to encourage employees to give back to the community as well as instill in them the integral corporate culture of giving.
The bank organized the first edition of the CR&S week in 2017 focusing mainly on three key initiatives/activities which were donations and visits to orphanages/disadvantaged homes/displaced persons; professional orientation day; and the SPARK (Staff Promoting Acts of Random Kindness) initiative – now called Start Performing Acts of Random Kindness. CR&S Week enjoyed greater success in subsequent years and quickly became a household name in the Bank’s host economies.
According to the bank, there are five main activities to be implemented during this year’s CR&S week in Nigeria, FBNBank UK and SSA markets. These activities include the SPARK app, kind feedback day, visits to orphanages/less privileged homes, SPARK school engagement, and women’s economic empowerment. The highlight of the week will be the launch of the SPARK app. The app is strategic in the bank’s journey to institutionalize “A Day of Kindness” nationally and globally position the Bank as a good corporate citizen by leveraging new media to foster sustainable development practices.
SPARK app is a sensational app designed to make individuals aware of the act of kindness through various kindness based quotes and inspirational phrases which will be displayed on one’s phone screen especially when the phone is idle.
Kind Comments Day is an initiative that aims to inspire and encourage everyone to be deliberate with the use of kind words in relationship or interaction with anyone.
Furthermore, with the empowerment of women, the Bank will support VVF patients requiring surgeries and also provide them with vocational skills as they reintegrate into society.
The commitment of SPARK schools will be implemented within the framework of the JAN SPARK national school integration competition. The activity aims to reward the various participating students, following their SPARK activity,
Thanks to the partnership with JAN, SPARK is integrated into the JAN corporate program, where students learn the values of SPARK. The SPARK schools competition was linked to the regional competition of the company program, ensuring that they imbibe the values taught during the training. One of the highlights of the event is the visit to orphanages and the less privileged, across different cities, which will be carried out by volunteers from the Bank.
Speaking during the week, FirstBank CEO Dr. Adesola Adeduntan said, “CR&S week is another opportunity to strengthen our engagement and expand our reach beyond the communities where we operate in Nigeria. and in our subsidiaries. Over time, our goal has remained the same, to create platforms through which our positive impact is felt.
“For us at FirstBank Group, beyond saying we care, we go the extra mile and show it,” he concluded.